The story published out there and, below it, what real token traffic from the last 7 days says about who is in it. The headline opens the original article; the model name opens its page here.
According to Reuters, OpenAI is testing Sponsored Agents with select US advertisers, letting users chat with business-sponsored agents and visit advertiser websites through ChatGPT ads. According to OpenAI, the launch includes tools for marketers and integrations with HubSpot and Shopify.
According to Google, the new models are its most advanced live dialogue models yet, built for natural conversation. The company also released Gemini 3.5 Transcribe for real-time voice applications.
According to the Financial Times, OpenAI and Anthropic staff were blindsided by Dario Amodei's and Sam Altman's calls to slow the frontier, and some fear evaluators may compromise security. According to The Verge, Google DeepMind's Demis Hassabis and Microsoft's Satya Nadella also publicly backed a slowdown.
From 2.8% to 6.4% between the last two 7-day windows.
What the data says. Xiaomi has 6.6% of tokens and 1.1% of estimated spend this week.
See MiMo-V2.5 on Model Season →From $0.95 to $2.15 per 1M tokens, blended. Input $0.60 → $1.40, output $2.00 → $4.40. New price since Sep 15.
What the data says. The model has 1.19% of traffic over the last 7 days, ranked 15th. Z.ai (GLM) has 13.6% of tokens and 8.6% of estimated spend this week. The lab's most used model is GLM 5.3 Flash, with 9.17% at $0.14 per 1M, and this one costs 15 times more.
See GLM 5.2 on Model Season →From $0.084 to $0.111 per 1M tokens, blended. Input $0.067 → $0.089, output $0.13 → $0.18. New price since Sep 15.
What the data says. The model has 3.47% of traffic over the last 7 days, ranked 7th. DeepSeek has 20.2% of tokens and 5.6% of estimated spend this week. The lab's most used model is DeepSeek V4 Flash 0731, with 9.24% at $0.075 per 1M, and this one costs 1.5 times more.
See DeepSeek V4 Flash 0423 on Model Season →From $0.55 to $0.45 per 1M tokens, blended. Input $0.31 → $0.16, output $1.25 → $1.30. New price since Sep 15.
What the data says. No volume over the last 7 days. Its weekly peak was 0.39%. The lab's most used model is Qwen3.8 Max (0902), with 0.27% at $3.00 per 1M, and this one costs 6.7 times less.
See Qwen3.5-35B-A3B on Model Season →In the news: summaries written by AI using only what the cited sources published, reviewed before going live. The numbers in the “The data” strip come from our data, traffic from the last 7 days, never from the summary. Catalog snapshot of Sep 16, 2026, compared with the previous ones since Sep 12, 2026. Traffic through Sep 15, 2026. Price is a 75% input and 25% output blend, and only becomes news when the new value holds for two snapshots. Order follows a fixed relevance formula that weighs the type of change and the model’s share.